Harvard Business Review

JANUARY 23, 2012

Trend lines, market sizing, and competitive benchmarks that served companies well during periods of gradual market evolution do little good in industries where new technologies create seismic shifts, demand is uncertain, and rivals emerge from left field. Heins needs to pay attention up front to defining the challenges carefully.

Strategy 14

Strategy CEO Strategic Planning Consensus 14

Harvard Business Review

JUNE 25, 2018

Still, market research suggests that future markets for its products and services could be huge — with the U.N. Sustainable Development Goals forecast to generate market opportunities of over $12 trillion a year by 2030 (and that’s considered a conservative estimate). .”

TBL 11

TBL Bottom-up Long-term Early Adopters 11

Harvard Business Review

MARCH 2, 2016

Its function is to grow companies by turning active economic activity into static bags of capital; in doing so, it has taken a liquid medium necessary for our economy’s circulation and frozen it in corporate accounts. After all, digital corporations will necessarily carry out corporate code better than their predecessors.

Technology 8

Technology Short-term Long-term Creativity 8