Harvard Business Review
JANUARY 9, 2014
To tap into social business’ greater value, it will take more than launching a few corporate accounts on Facebook, LinkedIn, and Twitter (represented by the 42% above). But what if these social media projects were only scratching the surface of social media’s business value?
Harvard Business Review
MARCH 2, 2016
The economy we’re operating in today may have been built to serve corporations, but not many corporations are doing well in the digital environment. Neither digital technology nor the corporation itself is necessarily to blame for the current predicament.
Harvard Business Review
JANUARY 23, 2012
Apple changed the nature of a smartphone from a corporate to a consumer device, and RIM has failed to reinvent itself accordingly. Part of the problem is that the industry is still moving at warp speed, and the company has dwindling resources to deploy against innumerable innovation challenges.
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