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7 Compensation Strategies for Cash-Strapped Startups

Harvard Business Review

Many of the tips below aren’t free, but they’ll help you squeeze more value out of each dollar you spend on compensation and minimize the cash at risk if your hires don’t quite work out. By paying these expenses out of your corporate account (or even out of pre-tax earnings if you’re in the U.S.)

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Rupert Murdoch, Customer Service Rep?

Harvard Business Review

A CEO could respond directly to a customer complaint on Twitter and include the handle of a corporate account. "It Bonus: 10 Tips For Getting Your CEO on Twitter. Bodine suggests that combining an active CEO on Twitter as a brand ambassador with a smart customer service strategy could harness the best of both worlds.

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Corporations Weren’t Designed to Run on Code

Harvard Business Review

Its function is to grow companies by turning active economic activity into static bags of capital; in doing so, it has taken a liquid medium necessary for our economy’s circulation and frozen it in corporate accounts.