This is part of the HBR Insight Center Marketing That Works.
Should You Offer Different Prices for Cash and Credit?
This is part of the HBR Insight Center Marketing That Works. I use my credit card to pay for everything. Regardless of whether I am buying a $2,000 washer/dryer set or a $4 latte at Starbucks, I never use cash. Credit cards are convenient, document purchases, include various types of insurances, allow up to 60 […]
July 27, 2011