Cost-Benefit Analysis Leadership Marketing Project 
N2Growth Blog
OCTOBER 18, 2010
You cannot separate leadership from decisioning, for like it or not, they are inexorably linked. Conduct a Cost/Benefit Analysis : Do the potential benefits derived from the decision justify the expected costs? What if the costs exceed projections, and the benefits fall short of projections?
N2Growth Blog
JANUARY 13, 2011
Assess : Put the idea through a risk/reward and cost/benefit analysis. Be careful of high level, pie-in-the-sky projections. Champion : Senior leadership must champion any new idea being adopted. " Regards, Leadership Freak Dan Rockwell [link] Bob MacNeal Mike, Thanks for this helpful post.
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Harvard Business Review
AUGUST 15, 2017
“Before you respond to a request or knock on a door in a marketing capacity, you need to establish that the company can pay you and will pay you,” he says. Before you start working on an assignment, you need a contract that lays out the scope of the project , the payment terms, and enumerates the expectations for both sides.
Harvard Business Review
JULY 10, 2014
After all, researchers have linked collaboration to increased innovation, and many have compellingly argued for collaboration’s role in better leadership performance. Round and round the project goes — when, where, and how somebody will decide, nobody knows. Collaboration just feels right — like a big hug or a warm puppy.
Skip Prichard
JULY 26, 2021
How do you become a market leader in the midst of rapid change? You predict that we will have only 100 dominant players in 50 markets by 2050. In fact, many of their leaders have forgotten how they got there – mission, talent, offering, and markets. Another indication of the speed and extent of dominance is market cap.
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