Harvard Business Review

FEBRUARY 2, 2016

You’ll often find customer relationship management within marketing, budgeting within finance, supply-chain management within operations, outsourcing within procurement, training within HR, and new product development within R&D. Business units come and go, but finance, HR, marketing, IT, legal, and R&D seem to last forever.

Development 8

Development Supply Chain Incentives Outsourcing 8

Harvard Business Review

SEPTEMBER 8, 2017

This is a break from the traditional paths of finance, sales, and operations to the top spot. CMOs need to define a broader vision for marketing as the orchestrator of the customer experience and prove that marketing is not a cost center but a revenue generator. Over: CMOs take over new responsibilities.

CEO 8

CEO Marketing Span of Control Sports 8

Harvard Business Review

FEBRUARY 8, 2018

Likely outcomes of the move to cloud include changing how products are designed; closer collaboration between the corporate IT department and other business units, including sales, finance and forecasting; and more customer interaction, even to a point of jointly developing products with their consumers.

Management 12

Management Software BPM Technology 12