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How Corporates Can Best Engage With Startups

The Horizons Tracker

The report discovered a number of core strategies used by large companies thus far: Challenges, competitions and hackathons – these kind of events have become a staple of open innovation, and a growing number of large companies have held competitions in recent years. Ensure there is an independent cost center.

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The Rainmaker Fab Five Blog Picks of the Week

Sales Wolf Blog

 My favorite: HR as a cost center.  My favorite: HR as a cost center. .  While some may contain elements of truth, most are overblown based on perceptions of HR that date back to its "Personnel" days.  Art puts a few of these top myths about HR to rest.

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Complimentary Resource – Emerging Trends in Project Management

Strategy Driven

Among the trends are an increased emphasis on project management soft skills, the Project Management Office (PMO) being viewed as a potential profit center (vs. a cost center), sustainability aggressively planned into projects, and an increased emphasis on corporate social responsibility.

Trends 56
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Budget Management Best Practice 1 – Line Item Awareness

Strategy Driven

Other organizations are simply cost centers and the budget is a reflection of expenditures only. This oversight is clearly expressed through the effective management of an executive or manager’s assigned budget. In many cases, this budget includes revenue generation as well as expenditures.

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How One Company Made Its Analytics Investment Pay Off

Harvard Business Review

True incorporation requires bold decisions about reorganizing the business to make analytics a key component of strategy. The ABU was set up as a centralized profit center with ambitious targets and with direct reporting to the chief operations officer; most often, similar units are organized as cost centers with no specific targets.

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The Most Successful Brands Focus on Users — Not Buyers

Harvard Business Review

We also supplemented the survey with well-known brand rankings, Net Promoter Scores (NPS), and an analysis of their marketing expenditures and strategies. Vail Resorts remade their entire marketing strategy with a program called EpicMix. These changes fundamentally require rethinking strategy, organization, investment, and measurement.

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Develop Your Company’s Cross-Functional Capabilities

Harvard Business Review

In this excerpt from their new book, Strategy That Works , Paul Leinwand and Cesare Mainardi explain why distinctive capabilities are vital to success, and address a fundamental question that many companies overlook: How to bring these capabilities to scale, so that every part of the enterprise can call on them. Strategy That Works.