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There Are 4 Futures for CMOs (Some Better Than Others)

Harvard Business Review

At Airbnb, CMO Jonathan Mildenhall is driving the company’s evolution to an end-to-end travel brand by reinventing “ experiential marketing.” CMOs need to define a broader vision for marketing as the orchestrator of the customer experience and prove that marketing is not a cost center but a revenue generator.

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How Cloud Computing Is Changing Management

Harvard Business Review

With cloud, information travels rapidly in both directions, across computing systems that, with attributes like virtualization, scaling up or down to handle bigger workloads, or automated security patching across thousands of machines, are far more flexible. How organizations are changing.