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The Case for Investing More in People

Harvard Business Review

Productivity isn’t everything, but in the long run it is almost everything,” wrote Paul Krugman more than 20 years ago. Productivity in most developed economies has been anemic. During much of this time, it has been shareholders, not workers, who have reaped the benefits of higher productivity.

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A Refresher on Marketing ROI

Harvard Business Review

Some companies establish a threshold for MROI that takes into account its risk tolerance and cost of capital, below which they are hesitant to make investments. For example, do you include just the cost of the media, or do you also include the investment of staff time to create the ad?

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