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A Refresher on Price Elasticity

Harvard Business Review

Setting the right price for your product or service is hard. In fact, determining price is one of the toughest things a marketer has to do, in large part because it has such a big impact on the company’s bottom line. One of the critical elements of pricing is understanding what economists call price elasticity.

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Why Data Breaches Don’t Hurt Stock Prices

Harvard Business Review

Companies are spending millions in litigation costs, efforts to restore brand loyalty, and refunds. However, even the most significant recent breaches had very little impact on the company’s stock price. Breach-related costs are estimated to be around $62 million. In the midst of the announcement, stock prices increased.

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Shutting Down Stores Doesn’t Have to Be Bad for Business

Harvard Business Review

Managing death more effectively can provide numerous benefits: It can boost profits significantly, lower the cost of capital, and reduce complexity in operations, which can improve the performance of concepts that are in the early and midlife stages. This is no easy task when the closures involve hundreds or thousands of stores.

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Strong Dollar, Weak Thinking

Harvard Business Review

This puts downward pressure on stock prices because with lower EPS growth, shareholder expectations of future growth drop, lowering EPS multiples and hence stock prices. The way to do that is to build market share in international markets at a level of profitability that is higher than the cost of capital.

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Still Many Ways to Skin a Capital Cost

Harvard Business Review

It's the opening paragraph of a Harvard Business Review article called "What's Your Real Cost of Capital?" knew that firms were making heavy use of the capital asset pricing model (CAPM) to size up growth opportunities, but that the model was only as good as its inputs. That paragraph isn't my own writing. by James J.

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The Basic Principles of Strategy Haven’t Changed in 30 Years

Harvard Business Review

The basic principles are: If you want to earn above the cost of capital (if you want to create value), you must get a higher return on your efforts than the average competitor. Your prices must be higher or your costs, including the cost of your balance sheet and the cost of taxes, must be lower.

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Activist Hedge Funds Aren’t Good for Companies or Investors, So Why Do They Exist?

Harvard Business Review

When a S&P500-sized company gets sold, the average premium over the prevailing stock price that is paid for the right to take over that company is in excess of 30%. This is ironic, of course, because studies show the majority of acquisitions don’t earn the cost of capital for the buyer.

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