Harvard Business Review

JULY 25, 2017

Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI). Some companies establish a threshold for MROI that takes into account its risk tolerance and cost of capital, below which they are hesitant to make investments. What is Marketing ROI, and How Do Companies Use It?

ROI 8

ROI Marketing Marketing Mix Cost of Capital 8

Harvard Business Review

SEPTEMBER 13, 2017

Our research has found that embedded sustainability drives financial performance through mediating factors such as innovation, operational efficiency, risk reduction, employee recruitment, engagement and retention, customer and supplier loyalty, competitive advantage, reduced cost of capital, and improved marketing and sales.

Supply Chain 8

Supply Chain Net Present Value Retail Cost of Capital 8

Harvard Business Review

OCTOBER 11, 2013

With the company’s share price sinking and its cost of capital rising, those deals might have to be put on hold. The two men were thinking about the same thing: Hughes’s cryptic reference at the Waldorf Astoria to warehouses full of unsold pods. Terranola had been moving forward with A.J.’s

Case Study 8

Case Study CFO Hedge PR 8

Harvard Business Review

MAY 24, 2017

Finding, developing, and retaining this talent is hard — so much so that the business press refers to a “war” for talent. Invest human capital just like you invest financial capital. We measure the lifetime value of investments, and we establish hurdle rates before deploying a single dollar of capital.

Human Capital 15

Human Capital Management Company ROCE 15