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What Is The Job Metaverse Is Trying To Do?

The Horizons Tracker

While the metaverse sprang to public attention with the renaming of Facebook earlier this year, the phrase was coined back in 1996 in Neal Stephenson’s book Snow Crash, in which the science fiction author described an immersive version of the internet that was accessed via virtual reality.

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Welcome to HBR's Customer Intelligence Insight Center

Harvard Business Review

As early as 1994 Neal Stephenson was envisioning the era of Big Data, and how it might change the work of a market researcher. Fiction writers who specialize in creating dystopian near-futures seem to put a lot of stock in the potential of customer intelligence. Yes, the tracking and targeting involved can look like science fiction.

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The 3 Things CEOs Worry About the Most

Harvard Business Review

Randall Stephenson of AT&T explained, “We had 270,000 people we employed around the globe. We were seeing just enormous change in how we needed to act, and behave, and how we needed to drive cost out of the business.” ” Healthcare industry chiefs were particularly vexed by changes in legislation and regulation.

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Why Mergers Like the At&T-Time Warner Deal Should Go Through

Harvard Business Review

But CEO Randall Stephenson immediately denied both versions, and reiterated that the company will not let go of either CNN or the deal itself, pledging to fight the government if necessary. Video programming, after all, is produced at high fixed costs, with increasingly small marginal costs to duplicate and distribute widely.

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The Rise, Fall, and Rebirth of the U.S. Antitrust Movement

Harvard Business Review

However, they argue that these firms achieve their “superstar” status with superior quality, lower costs, or greater innovation. After all, Randall Stephenson was one of President Trump’s “biggest defenders on public policy” and viewed the antitrust case as “a big curve ball.”