Allen Adamson | Transforming What People Do To Gain Market Advantage
Tanveer Naseer
JANUARY 10, 2024
And he has a framework based on studies in consumer behaviour, behavioural psychology, and marketing analytics that can help any organization become their own version of an experience disruptor. Over the course of this episode, Allen and I discuss: What is experience innovation and moving past our assumptions of what our customers want.
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