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8 Certifications Worth Pursuing in 2024

Strategy Driven

Certified Public Accountant (CPA) Undoubtedly one of the most recognized and respected certifications in the accounting realm, the CPA designation is a hallmark of expertise and integrity. CMAs often become instrumental in strategic planning, helping organizations achieve their goals by providing valuable financial insights.

CPA 102
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How To Maximize LinkedIn Ads

Strategy Driven

Although you have to understand your audience to create an engaging ad, it is more important to ensure that such ads fit your overall marketing strategy goals. The metrics you monitor are primarily dependent on your campaign goals. Keep in mind that you can’t create the perfect LinkedIn ad overnight. We can help!

B2B 105
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Improving Your Company Starts with You

Strategy Driven

And while it might sound like overkill, it can actually be relatively straightforward to prepare for CPA exam on the side, and obtain many useful skills that you can immediately apply to your organization in its current state. And pretty much any company’s goal is to grow constantly. Leading a Growing Organization.

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The Timeless Strategic Value of Unrealistic Goals

Harvard Business Review

As an idea, strategic intent is about setting a bold and ambitious goal, out of all proportion to a firm's current resources and capabilities. By developing very different capabilities than Xerox's, Canon created a new recipe for success, and in the process short-circuited Xerox's ability to retaliate quickly.

Goal 9
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What to Do When a “Devil’s Advocate” Tries to Derail Your Project

Harvard Business Review

Companies know they need to retain, develop and promote more women to better serve women customers, clients and investors. The goal should be to address legitimate concerns while foiling spurious objections. ” The answer: “We need to ask women what they want and find out what it will take to help them achieve their goals.”

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Healthy Habits Of Successful Leaders – An Expert Roundup

Joseph Lalonde

The healthy habits that I attribute to my success as a leader are practice what I preach, set healthy boundaries, practice mindfulness, exercise, work hard and invest in my ongoing learning and personal development. I adore my CPA and bookkeeper and we strive to be generous with what we have. Michael Nichols of Guidestone University.

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Many Employees Have a Mid-Career Crisis. Here’s How Employers Can Help

Harvard Business Review

Entry-level employees learning the ropes garner more than their share of managers’ time, and those transitioning toward retirement pull executives’ focus by necessity as they work to develop succession plans. Develop an internal mission for those needing a deeper sense of purpose.

Career 13