The Horizons Tracker

FEBRUARY 8, 2024

We also did not find major differences attributable to gender, even though prior research suggests that women face barriers when developing an entrepreneur identity.” “We were surprised to find no major differences in responses across informants from different countries in our study,” the researchers explain. “We

Entrepreneur 119

Entrepreneur CPA Reference Resistance 119

Strategy Driven

NOVEMBER 9, 2022

Sales pros still need to excel at: business development (generating leads). following up with all buying influences. He is also a CPA and has experience in accounting, consulting, and as a graduate-level Economics instructor. Sales Basics Still Apply. providing informative presentations within tighter time constraints.

Dunning 104

Dunning Supply Chain CPA Compliance 104

Harvard Business Review

OCTOBER 22, 2012

By developing very different capabilities than Xerox's, Canon created a new recipe for success, and in the process short-circuited Xerox's ability to retaliate quickly. This latter view has strongly influenced my work. There are two views on strategy. Hamel and Prahalad have an entirely different point of view.

Goal 9

Goal Prahalad Hamel CPA 9

Terry Starbucker

FEBRUARY 14, 2010

He liked hiring young accountants (I happened to be a CPA at a large firm at the time) because of their bottom-line savvy and buttoned-down approach to looking at a business. People that could match his style of leadership: autocratic and one-way, with a large helping of fear.

Budgeting 256

Budgeting CPA Maturity Open-book 256

Joseph Lalonde

MARCH 14, 2018

The healthy habits that I attribute to my success as a leader are practice what I preach, set healthy boundaries, practice mindfulness, exercise, work hard and invest in my ongoing learning and personal development. I adore my CPA and bookkeeper and we strive to be generous with what we have. Photo by Ethan Sykes. Martin Himmel.

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

Miles Anthony Smith

NOVEMBER 7, 2019

” The bottom line is that most people don’t want to be “sold” by an ad anymore; they want to develop a relationship where a business earns their purchase by offering invaluable content. By using influencer marketing, good people, and top-notch writers, they always strive to be one step ahead of the competition.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

FEBRUARY 22, 2011

The login systems for Facebook and iTunes give Facebook and Apple the ability to influence users through ad services downstream. Instead, each possesses a wealth of user information to target ads to individual consumers on a cost-per-click (CPC) or cost-per-action (CPA) basis. Owning the audience is an imperative.

CPA 15

CPA CPM Advertising Disintermediation 15