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8 Certifications Worth Pursuing in 2024

Strategy Driven

Certified Public Accountant (CPA) Undoubtedly one of the most recognized and respected certifications in the accounting realm, the CPA designation is a hallmark of expertise and integrity. CMAs often become instrumental in strategic planning, helping organizations achieve their goals by providing valuable financial insights.

CPA 102
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Goldilocks, The Three Bears, And Effective Goal Setting

Terry Starbucker

Once upon a time, there was a little girl called Goldilocks…… I’ve done a lot of budgeting, planning, and goal setting over the course of my career. I started as a CPA back in 1982, and was always pretty handy around a spreadsheet (even when they were just 12-column green pads). And that brings us back to Goldilocks.

Goal 283
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How To Maximize LinkedIn Ads

Strategy Driven

Although you have to understand your audience to create an engaging ad, it is more important to ensure that such ads fit your overall marketing strategy goals. The metrics you monitor are primarily dependent on your campaign goals. Keep in mind that you can’t create the perfect LinkedIn ad overnight. We can help!

B2B 105
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Just for Entrepreneurs: How to Choose the Right Financial Adviser

Strategy Driven

To help entrepreneurs succeed financially at work and in life, they need both a great CPA and a trustworthy financial adviser. With the right person to watch your financial back, you’ll have the freedom to focus on what really matters to you: your family, your goals, and your company. About the Author.

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(How I Discovered) The Incredible Power Of The Two Most Important Words

Terry Starbucker

I spent hours at my cubicle just studying up for the CPA exam, and serving as a “go-fer” for the higher ups in the office (lets just say I knew my way around the copy and storage rooms). I grinded it out, page by page, audit item by audit item, until I achieved the goal – a “clean” set of financial statements.

Power 321
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Improving Your Company Starts with You

Strategy Driven

And while it might sound like overkill, it can actually be relatively straightforward to prepare for CPA exam on the side, and obtain many useful skills that you can immediately apply to your organization in its current state. And pretty much any company’s goal is to grow constantly. Leading a Growing Organization.

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Not Sure Who to Trust? Start by Asking These 4 Questions

Leading with Trust

You want to trust someone who has a track record of success in relation to the specific goal, task, or project. It would make sense to trust your CPA to prepare your tax returns but not to diagnose and treat an illness. It’s easy to mistake confidence for competence. Competence is relative to the context of the situation.

CPA 96