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The New World Of Enterprise Sales

Strategy Driven

Sales managers need to do a much better job at onboarding and coaching in this new environment. Be sure to work with the buying team to prepare a presentation that proves the value of your product or solution to their executive management. following up with all buying influences. building trust with the buying team.

Dunning 102
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The Big Flaw in Corporate Sustainability Rankings

Harvard Business Review

In partnership with research firms Trucost and Sustainalytics, companies are ranked based on their management, performance, and transparency in the environmental domain. public companies — their CPA-Ziplin Index — to Newsweek's environmental transparency scores. One of us (Toffel) was a member of Newsweek's advisory panel.

CPA 8
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The Timeless Strategic Value of Unrealistic Goals

Harvard Business Review

This latter view has strongly influenced my work. I did my chartered accountancy degree in India (the equivalent of a CPA), got my doctorate in accounting at HBS, and was teaching financial and managerial accounting at Dartmouth's Tuck School of Business when I read the "Strategic Intent" article. It's an evergreen idea. More >>.

Goal 9
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Leaders Can Be Human Too: In Praise of Touchy-Feely

Terry Starbucker

He liked hiring young accountants (I happened to be a CPA at a large firm at the time) because of their bottom-line savvy and buttoned-down approach to looking at a business. People that could match his style of leadership: autocratic and one-way, with a large helping of fear.

Budgeting 256
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Healthy Habits Of Successful Leaders – An Expert Roundup

Joseph Lalonde

3) Mental – My role as host of The Ziglar Show requires me to study the messages of today’s top world influencers, and it’s a dramatic gift. I adore my CPA and bookkeeper and we strive to be generous with what we have. That’s difficult of course, and I’m nowhere near perfect, but it’s the cornerstone of influence.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

They somehow manage to engage with their audience consistently by constantly putting out articles, infographics, or anything of value, not just in content marketing but also in sales. By using influencer marketing, good people, and top-notch writers, they always strive to be one step ahead of the competition.

Marketing 105
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A Board Member’s Guide to Corporate Political Spending

Harvard Business Review

According to the 2015 CPA-Zicklin Index of Corporate Political Disclosure and Accountability, half of the companies in the S&P 500 Index disclose some or all of their contributions of corporate funds to candidates, parties, and committees or have policies not to make such contributions. Question Three: How Do We Provide Oversight?