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The Big Flaw in Corporate Sustainability Rankings

Harvard Business Review

After all, no matter how green a company's operations and supply chains are, political efforts aimed at weakening environmental laws and regulations can have far greater environmental impact. public companies — their CPA-Ziplin Index — to Newsweek's environmental transparency scores.

CPA 8
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The Timeless Strategic Value of Unrealistic Goals

Harvard Business Review

Strategic intent takes the long view: the act of such intent is to operate from the future backward, disregarding the resource scarcity of the present. This latter view has strongly influenced my work. In the early 1970s, for instance, an upstart company called Canon set out a bold intent: "Beat Xerox."

Goal 9
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Leaders Can Be Human Too: In Praise of Touchy-Feely

Terry Starbucker

A brilliant (but oh so eccentric) entrepreneur who had already amassed a large fortune was looking for more, and tapped me to oversee the operations of his latest acquisition. In today’s knowledge worker world, the key is winning the hearts so the mind follows and influencing without authority (since people can vote with their feet.)

Budgeting 256
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Healthy Habits Of Successful Leaders – An Expert Roundup

Joseph Lalonde

3) Mental – My role as host of The Ziglar Show requires me to study the messages of today’s top world influencers, and it’s a dramatic gift. I adore my CPA and bookkeeper and we strive to be generous with what we have. Which leads me to this conclusion; one of the healthiest habits you can operate in is healthy thinking!

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

TopRank Marketing TopRank Marketing has been doing innovative and impactful work with interactive content and B2B influencers for huge brands like SAP, Dell, LinkedIn, 3M, and Oracle for over 18 years. By using influencer marketing, good people, and top-notch writers, they always strive to be one step ahead of the competition.

Marketing 105
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Who Rules the Web Now?

Harvard Business Review

Adding a profile on Facebook has little to no impact on Facebook's operating costs. The login systems for Facebook and iTunes give Facebook and Apple the ability to influence users through ad services downstream. The extra search on Google, essentially, is immaterial to Google's economics. More usage funds more infrastructure.

CPA 15
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A Board Member’s Guide to Corporate Political Spending

Harvard Business Review

According to the 2015 CPA-Zicklin Index of Corporate Political Disclosure and Accountability, half of the companies in the S&P 500 Index disclose some or all of their contributions of corporate funds to candidates, parties, and committees or have policies not to make such contributions.