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Fish Heads and The Value of Great Leadership: An Unforgettable Lesson

Terry Starbucker

After all, I just came from the public accounting arena as a CPA, which was all about debit and credits, numbers and figures, and processes and controls. It was one of the most valuable lessons about leadership, and its importance in a business, I ever got before or since. “ We’ll get better “, he’d promise. No more smell.

CPA 237
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Understanding How Organizations Can Measure Digital Success

Tanveer Naseer

The Cost Per Acquisition – CPA measurement is a ROI measurement used in digital marketing. CPA is a measure of the total digital media or channel cost divided by the number of completed actions. It’s relatively straightforward to generate a CPA model for a paid online advertising program, and for your SEO initiatives.

CPA 273
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The 10 Biggest Business Mistakes: And How to Avoid Them

Leading Blog

Lawyer, CPA, and serial entrepreneur, Patrick Burke, says he has made most of these big mistakes and has (barely) lived to tell about it. I F YOU CAN LEARN from other’s mistakes, you have a better shot at success. He chronicles them in The 10 Biggest Business Mistakes: And How to Avoid Them. Some of the lessons learned are timing issues.

How To 307
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So You Want To Be A Leader? How To Unlock Your Leadership Destiny

Terry Starbucker

I obtained my CPA certificate, rose quickly through the ranks and within 5 years I was a Manager on the fast track to partner. I had no real concept of “leadership” formed in my head. This was, without question, the “STEP ONE” to my leadership success, and I believe to yours as well. It was an “offer I couldn’t refuse”, right?

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Guest Blogger: Duane M. DesParte on Building to Success #NoCapeNeeded

leaderCommunicator

In the coming weeks before the launch of my next book, “No Cape Needed: The Simplest, Smartest, Fastest Steps to Improve How You Communicate by Leaps and Bounds,” we will publish a few leadership advice pieces that are featured throughout the book. Be biased towards action and confident of success. Back Story.

CPA 60
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Leaders Should Be (More) Human Too: In Praise of Touchy-Feely

Terry Starbucker

When I look back at 998 posts and pinpoint the day I completely embraced the concept of More Human leadership, and took my first shot at defining it, it was the day I wrote this post in February 2010. My first executive leadership opportunity came very early for me – at age 27. I vividly remember the first time I tried.

CPA 150
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(How I Discovered) The Incredible Power Of The Two Most Important Words

Terry Starbucker

I spent hours at my cubicle just studying up for the CPA exam, and serving as a “go-fer” for the higher ups in the office (lets just say I knew my way around the copy and storage rooms). Leadership' Up to that point it had been an uneventful start to my career, since the summer is a slow time for most accounting groups.

Power 321