CPM Creativity Finance Management 
Harvard Business Review
NOVEMBER 3, 2014
And since you usually pay on a CPM basis, you get tons of free impressions. So high quality, creative content is critical, but it’s not a technology. It’s really easy to set up and incredibly cost effective because you’re only advertising to people who have already expressed enough interest in you to come to your site.
Harvard Business Review
NOVEMBER 3, 2014
And since you usually pay on a CPM basis, you get tons of free impressions. So high quality, creative content is critical, but it’s not a technology. It’s really easy to set up and incredibly cost effective because you’re only advertising to people who have already expressed enough interest in you to come to your site.
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