7 Marketing Technologies Every Company Must Use
Harvard Business Review
NOVEMBER 3, 2014
Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. And since you usually pay on a CPM basis, you get tons of free impressions. Search ads by themselves don’t do nearly as much as search ads with great website conversion forms, remarketing, automated email follow up, and all tracked in a marketing automation system and integrated with your CRM.