A simple cure for the Buzzword Bingo | Rajesh Setty

Rajesh Setty

We had offshored our development team but when we did a rightshoring exercise, we found that a dual-shore approach works better. We decided to avoid CPM (cost-per-impression) based advertising as it is difficult to measure the ROI. HELLO THERE AND WELCOME. You are a new visitor to this blog. Here you’ll find more than 1500 articles and mini-sagas on entrepreneurship, leadership, creativity and simply how to distinguish yourself.

CPM 29

Who Rules the Web Now?

Harvard Business Review

They're out to kill the cost-per-thousand or CPM-based ad sales model. In effect, they are turning online advertising into a lead generation play to deliver better ROI for marketers. Next time you're heading into a strategy meeting to develop your five-year plan, we think you may want to keep the dynamics above in mind. [For more, visit the Communication Insight Center.].

CPM 12

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7 Marketing Technologies Every Company Must Use

Harvard Business Review

Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. And since you usually pay on a CPM basis, you get tons of free impressions. Like sales and product development and supply chain management and finance and any other important part of the company, it ultimately comes down to not just what you do but how well you do it.

CPM 8

7 Marketing Technologies Every Company Must Use

Harvard Business Review

Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. And since you usually pay on a CPM basis, you get tons of free impressions. Like sales and product development and supply chain management and finance and any other important part of the company, it ultimately comes down to not just what you do but how well you do it.

CPM 8