7 Marketing Technologies Every Company Must Use

Harvard Business Review

And since you usually pay on a CPM basis, you get tons of free impressions. Like sales and product development and supply chain management and finance and any other important part of the company, it ultimately comes down to not just what you do but how well you do it. With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.”

CPM 8

7 Marketing Technologies Every Company Must Use

Harvard Business Review

And since you usually pay on a CPM basis, you get tons of free impressions. Like sales and product development and supply chain management and finance and any other important part of the company, it ultimately comes down to not just what you do but how well you do it. With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.”

CPM 8