CPM Finance Follow-up Technology 
Harvard Business Review
NOVEMBER 3, 2014
With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” But to do that you need to have web analytics programs set up, and have people on the marketing team who know how to use data.
Harvard Business Review
NOVEMBER 3, 2014
With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” But to do that you need to have web analytics programs set up, and have people on the marketing team who know how to use data.
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