7 Marketing Technologies Every Company Must Use
Harvard Business Review
NOVEMBER 3, 2014
Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. And since you usually pay on a CPM basis, you get tons of free impressions. Like sales and product development and supply chain management and finance and any other important part of the company, it ultimately comes down to not just what you do but how well you do it.