Minimum CPMs, CPM Floors, Floating Defaults and How They Can Make You More Money
Managing Communities
MAY 1, 2010
photo credit: thievingjoker The way that an advertising network generally works is that they serve as many paying ads as they possibly can and then they will serve what is called a default. The default is an image or advertisement (often times this is code for another ad network) that you specify for them to [.].
Let's personalize your content