Strategy Driven
NOVEMBER 12, 2015
Back then, you could get $40 per CPM, where today, it’s about $2. Ken Courtright, speaker and author of multiple best-selling Internet marketing titles, is the founder of Today’s Growth Consultant (TGC) – a two-time Inc. But not if you are exclusively focused on dollars. 5000 designee – that launched www.IncomeStore.com.
Harvard Business Review
OCTOBER 28, 2015
At a medical device company, a brand manager was examining a chart of daily traffic to his website. For someone responsible for a website’s traffic, the scale and swiftness of the drop should have made him gasp, but the manager nodded knowingly. Their honey pot is the $50-billion-a-year market for digital advertising.
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Harvard Business Review
AUGUST 10, 2016
Marketing is essential for companies. Throughout the customer journey, marketing both changes brand perception and awareness and drives sales. Simultaneously, companies need to justify marketing expenses — down to the last penny. Because a CMO can argue that they paid low cost-per-thousand (CPM) rates on their ad buy.
Harvard Business Review
NOVEMBER 3, 2014
With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” These programs are essentially an online form of direct marketing. Today smart marketers do know which half isn’t working.
Harvard Business Review
NOVEMBER 3, 2014
With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” These programs are essentially an online form of direct marketing. Today smart marketers do know which half isn’t working.
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