The High Price of Low-Cost CPMs

Harvard Business

Because a CMO can argue that they paid low cost-per-thousand (CPM) rates on their ad buy. To truly manage your media investments to ROI, you must manage your cost based on real impressions and business outcomes, not poor quality disguised as low cost. Marketing is essential for companies. Throughout the customer journey, marketing both changes brand perception and awareness and drives sales.

CPM 30

7 Marketing Technologies Every Company Must Use

Harvard Business Review

Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. And since you usually pay on a CPM basis, you get tons of free impressions. Like sales and product development and supply chain management and finance and any other important part of the company, it ultimately comes down to not just what you do but how well you do it.

CPM 8

7 Marketing Technologies Every Company Must Use

Harvard Business Review

Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. And since you usually pay on a CPM basis, you get tons of free impressions. Like sales and product development and supply chain management and finance and any other important part of the company, it ultimately comes down to not just what you do but how well you do it.

CPM 8