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Why Fraudulent Ad Networks Continue to Thrive

Harvard Business Review

At a medical device company, a brand manager was examining a chart of daily traffic to his website. For someone responsible for a website’s traffic, the scale and swiftness of the drop should have made him gasp, but the manager nodded knowingly. Marketing managers pay close attention to the “referrer.”

CPM 8
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7 Marketing Technologies Every Company Must Use

Harvard Business Review

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” And since you usually pay on a CPM basis, you get tons of free impressions. This is a wasted opportunity.

article thumbnail

7 Marketing Technologies Every Company Must Use

Harvard Business Review

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” And since you usually pay on a CPM basis, you get tons of free impressions. This is a wasted opportunity.