How Much Does Geofencing Marketing Cost? A Helpful Guide
MARCH 27, 2020
Examining the cost of geofencing marketing will teach you a lot about the value you’re getting out of a campaign. About 3 out of 4 consumers complete an action after receiving a message thanks to location-based marketing. Here’s what you should know about the price breakdown of geofence marketing: Geofencing Marketing 101. CPM stands for Cost Per 1,000 Impressions. For instance, a $14 CPM rate equates to 71.428 impressions.