The High Price of Low-Cost CPMs
AUGUST 10, 2016
Marketing is essential for companies. Throughout the customer journey, marketing both changes brand perception and awareness and drives sales. Simultaneously, companies need to justify marketing expenses — down to the last penny. Because a CMO can argue that they paid low cost-per-thousand (CPM) rates on their ad buy. Our research suggests that up to half of paid media impressions fail to reach a marketer’s target audience.