7 Marketing Technologies Every Company Must Use

Harvard Business Review

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. These programs are essentially an online form of direct marketing. Marketing Technology

CPM 8

7 Marketing Technologies Every Company Must Use

Harvard Business Review

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. These programs are essentially an online form of direct marketing. Marketing Technology

CPM 8

Why Fraudulent Ad Networks Continue to Thrive

Harvard Business Review

His counterpart, Augustine Fou, a digital marketing consultant, returned the nods and grinned. The planned shutdown was a test to confirm a hypothesis about the site’s traffic specifically, and digital marketing in general. Their honey pot is the $50-billion-a-year market for digital advertising. Eventually stepping away from corporate life, Fou started his own practice, focusing on digital marketing fraud investigation. The New Tools of Marketing.

CPM 8