Why Fraudulent Ad Networks Continue to Thrive
Harvard Business Review
OCTOBER 28, 2015
To see how the bad guys operate, we follow the money trail. In the display advertising world, advertisers pay by thousands of ad impressions, denoted CPM (cost per thousand). At an average CPM of $1, this budget buys 100 million ad impressions. They’re bots creating the appearance of an ad impression. million per month.
8 
Let's personalize your content