Rajesh Setty

DECEMBER 4, 2008

The goal is to fully leverage the power of Amazon EC2 kind of infrastructure to help with scaling when we start seeing an eyeball-explosion. We decided to avoid CPM (cost-per-impression) based advertising as it is difficult to measure the ROI. © 2005 - 2010 Rajesh Setty Podcast Powered by podPress (v8.8)

Blue Ocean Strategy 30

Blue Ocean Strategy CPM Licensing Open-book 30

Harvard Business Review

NOVEMBER 3, 2014

It takes more than one touch to close a sale; email marketing is so powerful because you’re staying in front of customers and prospects who have said that they want to hear from you. And since you usually pay on a CPM basis, you get tons of free impressions. Leading Tools: MailChimp. Constant Contact.

Technology 9

Technology Marketing Company CRM 9

Harvard Business Review

NOVEMBER 3, 2014

It takes more than one touch to close a sale; email marketing is so powerful because you’re staying in front of customers and prospects who have said that they want to hear from you. And since you usually pay on a CPM basis, you get tons of free impressions. Leading Tools: MailChimp. Constant Contact.

Technology 8

Technology Marketing Company CRM 8

Harvard Business Review

FEBRUARY 22, 2011

In a supposedly democratizing medium, the power of leading online companies has only become more concentrated. They're out to kill the cost-per-thousand or CPM-based ad sales model. Today's landscape is radically changed. A new ruling oligopoly has emerged - Google (still), Apple, Amazon, and Facebook (flush with new capital).

CPA 15

CPA CPM Advertising Retail 15