Strategy Driven

MARCH 27, 2020

Even if you don’t get sales, geofencing still increases brand awareness, so it’s a win/win strategy. Many geofence companies charge based on CPMs. CPM stands for Cost Per 1,000 Impressions. For instance, a $14 CPM rate equates to 71.428 impressions. This includes competitors’ businesses.

CPM 66

CPM Cost Marketing Advertising 66

Strategy Driven

JANUARY 29, 2021

Typically, advertisements are sold by CPM, or cost per mille. The average rates for podcast advertising are about $18 for a 30-second CBM and $25 for a 60-second CPM. While it may take time to build an audience that will attract the attention of a potential advertiser, it is the best way to earn a profit.

CPM 123

CPM Advertising Audience Discount 123

Strategy Driven

NOVEMBER 12, 2015

Back then, you could get $40 per CPM, where today, it’s about $2. But not if you are exclusively focused on dollars. The bad news: the days of monetizing a blog simply by plastering it with ads were well over by about 2008. Even if you decide to go that route, you’ll need a substantial amount of traffic to make it lucrative.

Blog 50

Blog CPM How To Content 50

Rajesh Setty

DECEMBER 4, 2008

We decided to avoid CPM (cost-per-impression) based advertising as it is difficult to measure the ROI. We will pursue a global channel strategy after we complete our I18N project. In the interim we might also look at piloting an Affiliate Marketing Strategy. The user-interface and logo were crowdsourced and is XHTML 1.1

Blue Ocean Strategy 30

Blue Ocean Strategy CPM Licensing Open-book 30

Harvard Business Review

FEBRUARY 22, 2011

A virtuous cycle is baked into their strategy: use these resources to achieve scale in ways that help achieve even more scale. They're out to kill the cost-per-thousand or CPM-based ad sales model. Next time you're heading into a strategy meeting to develop your five-year plan, we think you may want to keep the dynamics above in mind.

CPA 15

CPA CPM Advertising Disintermediation 15