Harvard Business Review

OCTOBER 28, 2015

In the display advertising world, advertisers pay by thousands of ad impressions, denoted CPM (cost per thousand). At an average CPM of $1, this budget buys 100 million ad impressions. Also, this illicit activity generates unintended profits for everyone up and down the supply chain. million per month.

CPM 8

CPM Advertising Marketing Supply Chain 8

Harvard Business Review

NOVEMBER 3, 2014

And since you usually pay on a CPM basis, you get tons of free impressions. Like sales and product development and supply chain management and finance and any other important part of the company, it ultimately comes down to not just what you do but how well you do it. So it can be complicated.

Technology 9

Technology Marketing Company CRM 9

Harvard Business Review

NOVEMBER 3, 2014

And since you usually pay on a CPM basis, you get tons of free impressions. Like sales and product development and supply chain management and finance and any other important part of the company, it ultimately comes down to not just what you do but how well you do it. So it can be complicated.

Technology 8

Technology Marketing Company CRM 8