Harvard Business Review

OCTOBER 28, 2015

In the display advertising world, advertisers pay by thousands of ad impressions, denoted CPM (cost per thousand). At an average CPM of $1, this budget buys 100 million ad impressions. Also, this illicit activity generates unintended profits for everyone up and down the supply chain. million per month.

CPM 8

CPM Advertising Marketing Supply Chain 8

Harvard Business Review

NOVEMBER 3, 2014

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” And since you usually pay on a CPM basis, you get tons of free impressions. This is a wasted opportunity.

Technology 9

Technology Marketing Company CRM 9

Harvard Business Review

NOVEMBER 3, 2014

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” And since you usually pay on a CPM basis, you get tons of free impressions. This is a wasted opportunity.

Technology 8

Technology Marketing Company CRM 8