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A simple cure for the Buzzword Bingo | Rajesh Setty

Rajesh Setty

We had offshored our development team but when we did a rightshoring exercise, we found that a dual-shore approach works better. We decided to avoid CPM (cost-per-impression) based advertising as it is difficult to measure the ROI. The user-interface and logo were crowdsourced and is XHTML 1.1

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7 Marketing Technologies Every Company Must Use

Harvard Business Review

So, in the interest of helping clear that path, I am suggesting a Marketing Technology Starter Kit: the seven programs that every company’s marketing team should have access to, at a minimum, to grow leads, opportunities, and revenue. And since you usually pay on a CPM basis, you get tons of free impressions.

article thumbnail

7 Marketing Technologies Every Company Must Use

Harvard Business Review

So, in the interest of helping clear that path, I am suggesting a Marketing Technology Starter Kit: the seven programs that every company’s marketing team should have access to, at a minimum, to grow leads, opportunities, and revenue. And since you usually pay on a CPM basis, you get tons of free impressions.