How to Make Your Next 12 Months Your Best 12 Months
Kevin Eikenberry
DECEMBER 6, 2010
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Creativity FAQ Marketing Project 
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Sell Your Product Before It Exists
Harvard Business Review
DECEMBER 25, 2013
While most startups who set up pages on Kickstarter, Indiegogo or a host of other crowdfunding sites are looking to hit a specific goal and then get started making their project a reality, a new crop of businesses are using the platform for as a wholly different business model: selling their product before it exists.
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