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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

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Breaking Through | A New Frontier of Technology and Innovation

N2Growth Blog

We are witnessing the creation of an entirely new paradigm, a fierce wave of technological innovation boosting generations of new businesses and business leaders. Blockchain, machine learning, artificial intelligence, augmented reality, 3D printing, and robotics are among the most important technologies of today’s rapidly changing world.

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CEO Marketing Priorities

N2Growth Blog

COVID-19 has made CEO marketing priorities synonymous with survival. CEOs who have a focused, crisp, creative, and clear message, and who understand how to best communicate that message, will navigate the pandemic better than their less-skilled peers. The post CEO Marketing Priorities appeared first on N2Growth.

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2024 Succession Planning Trends: Staying Ahead of the Curve

N2Growth Blog

Emerging Technologies to Facilitate Leadership Planning As the digital revolution unfolds, it’s becoming clear that technology plays a substantial role in enhancing leadership planning. While human resources professionals can no longer overlook the importance of technology, a delicate balance must be maintained.

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Beyond Disruption: Innovation Doesn’t Have to Be Disruptive

Leading Blog

In contrast, nondisruptive innovation is “achieved without disrupting a preexisting market and its associated companies and jobs.” The authors highlight a wide variety of examples of nondisruptive-market-creating innovations to help expand our view of innovation. Look beyond the existing market and environment.

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Streamlining Your Marketing Operations for Peak Efficiency

Strategy Driven

Unlocking the full potential of your marketing operations requires a precise blend of strategy, technology, and insight. Through strategic refinements and embracing new methodologies, your marketing can become a streamlined force capable of delivering outstanding results with increased efficiency.

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Marketing First, Technology Second

Strategy Driven

Whenever someone asks me to define marketing, I tell them that a marketer’s primary responsibility is to differentiate because when two competing products are perceived as being the same, consumers are forced to make their choice based on price. Tech-First Paradigm. A lack of focus equates to a lack of positioning.