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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

As disruptors in the organization, they hold the onus to align the company’s brand mission with a creative yet commercially viable business strategy. Today’s CMOs are not just marketers but visionaries who strategically leverage creativity with technology to drive commercial success.

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Fostering Workplace Creativity Builds Strong Connections

The Horizons Tracker

As we get to know our coworkers better, we might spot someone who’s especially good at thinking creatively or coming up with new ideas to help our organization. A recent study from Georgia Tech explored how coworker creativity affects our work relationships. It could even be you!

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Unlocking Creativity: Are These Creativity-Inhibiting Mindsets Holding You Back?

Leading Blog

I N AN IBM global survey of CEOs, the overwhelming consensus was that more than rigor, management discipline, integrity or even vision, successfully navigating an increasing complex world will require creativity. In a world where we must adapt or die, we need creative solutions. But realistically, creativity is not like that.

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Badvertising: Lessons from the Creative World

Leading Blog

These same Agents of Stupidity hold leaders in all contexts back in a time when the clear thinking that leads to creativity and innovation is much needed. A critical or negative point of view—pointing out potential pitfalls, downsides, and so forth—is always easier and safer to formulate and articulate than a positive one.

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Marketing-Led Post-COVID-19 Growth Strategies

Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success. In this eBook, we’ll discuss leading strategies to create a marketing-led growth strategy for 2021 and beyond, including: Positioning your organization for automation.

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How to Foster a Culture of Innovation and Creativity in Your Team

Lead from Within

Innovation and creativity are important drivers of success for any business or organization. They also solve problems in creative ways, and stay ahead of the competition. Foster a collaborative environment: Creativity thrives when team members feel comfortable working together and sharing ideas.

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How Leadership Affects Creativity

The Horizons Tracker

An interesting study published in the International Journal of Work Innovation sheds light on the creativity of employees in Pakistan’s private real estate sector. The study analyzed the impact of two different leadership styles, inclusive and transformational, on employee creativity.