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When is Spinning the Message a Good Thing?

Marshall Goldsmith

SEPTEMBER 26, 2011

Q: In our company we value integrity, yet leaders - especially in marketing - are taught to "spin" to make products and services sound good to clients. I always teach that leaders who knowingly commit ethics violations should never be coached - they should be fired. When is "spinning" a message a good thing? When it is wrong?

Prahalad 110
Prahalad Credit Rating Short-term Long-term 110
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How Share-Price Fixation Killed Enron

Harvard Business Review

JULY 11, 2013

It appears that Enron''s final fatal mistake was to try to support its stock price instead of living up to key contractual obligations required to maintain its credit rating. What caused Enron''s bankruptcy was, quite simply, the loss of its investment-grade credit rating. Ethics Failure Finance'

Price 8
Price Credit Rating Finance Chief Financial Officer 8
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