Why Leaders Need to Think More Like Professional Gamblers
APRIL 5, 2019
Our instinct for determinism may well have been an evolutionary innovation. By understanding the data around which leads go on to become great customers, a sales leader can then work closely with their marketing colleagues to figure out new sources of potential customer prospects. While their job may have been setting or applying strict credit policies in the past, they may now start to wonder whether their traditional credit rating models are still effective.