Strategy Driven

APRIL 3, 2023

Also like other types of loans, a business owner’s credit rating can be a deciding factor in whether a loan is approved or not, and it impacts the interest rate of any loan as well. Much like any other loans, they come with interest to pay, and there is also variable loan vs fixed to consider.

Finance 102

Finance Outsourcing Management Credit Rating 102

Harvard Business Review

JULY 8, 2016

For example, Lattice Engines’ analytics software pulls data from third-party vendors and independent websites including information about firms’ regulatory and compliance activities, changes in credit rating, financial performance, job posting trends and firm-related social media traffic.

Software 9

Software Credit Rating B2B Tools 9

Harvard Business Review

JULY 6, 2011

If you want loyalty, you need engagement. You can't buy my "engagement" for a few bucks, you certainly can't have my "loyalty" (because though I might be a mutt, I'm not a pet). Who smoothly said something like: "Duuudes. It's marketing over substance, hype over reality, spin over reform — as usual.

Marketing 15

Marketing Loyalty Decentralization Politics 15

Harvard Business Review

AUGUST 16, 2016

To build lasting advantage, marketing programs that leverage big data need to turn to more strategic questions about longer term customer stickiness, loyalty, and relationships. Turning data into action.

Competitive Advantage 8

Competitive Advantage Credit Rating Short-term Long-term 8

Harvard Business Review

SEPTEMBER 21, 2012

Even more broadly, a customer loyalty program can help, since it gives consumers a unique ID that they apply to every purchase, regardless of the channel. The idea is that direct driving behavior over time will be more predictive than traditional proxies such as age, credit rating, or geography.

Insurance 15

Insurance Team Credit Scoring Retail 15

Harvard Business Review

DECEMBER 6, 2016

It tallies a net promoter score (a measure of customer satisfaction and loyalty) of 88; the national average for primary care providers is 3. We need the equivalent of Consumer Reports for health care or Morningstar ratings for clinical services. Usually only the Amazons and Nordstroms of the world see such sky-high scores.

Health Care 8

Health Care System Insurance Quality 8