A Guide to Marketing Your Business: 2020 Edition

Strategy Driven

Marketing is an integral element for any business. With this importance in mind, here’s a quick guide on marketing your business in 2020. Conduct market research. To develop a marketing strategy that will deliver results, you need to gain a deep understanding of your customers.

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How Blockchain Could Help Emerging Markets Leap Ahead

Harvard Business

This in turn boosted development by allowing relatively poor farmers to reliably send and receive payments at affordable rates, fostering economic growth by lowering transaction costs. This helps to prove their identity, cutting down on fraud and creating market efficiencies. Just getting the costs of regulation and compliance down would open world markets and create wealth, but that doesn’t have to mean changing local regulations.

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Why Including Government Procurement In Your Sales & Marketing Strategy Will Catapult Your Business To The Next Level

Strategy Driven

Most agencies have very high credit ratings, and companies can even get advanced payments from financial institutions on the future payments of government contracts (if necessary). Marketing & Sales business management Public Procurement Public Sector strategydrivenThe federal government spends over $4 trillion per year, and state & local agencies spend over $3 trillion. Government spending is the largest “industry” in the United States representing over 13% of U.S.

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Why Leaders Need to Think More Like Professional Gamblers

Leading Blog

By understanding the data around which leads go on to become great customers, a sales leader can then work closely with their marketing colleagues to figure out new sources of potential customer prospects. While their job may have been setting or applying strict credit policies in the past, they may now start to wonder whether their traditional credit rating models are still effective.

AskObama Is a Meaningless Marketing Stunt

Harvard Business Review

I mean "bestow fortune upon", because the super-rich have actually, while most people have gotten poorer, gotten richer during this great crisis) — headed off to hurriedly, nervously confer with their skinny-jeaned, sunglass-wearing, spiky-haired marketing droids. You know what really builds marketing synergies, and drives brand equity? It's marketing over substance, hype over reality, spin over reform — as usual. They're used for marketing stunts.

Find High Acceptance Loans the Easy Way

Strategy Driven

Finding a balance between a trusted lender and high approval rates can be tricky and making the wrong choice can end up costing you considerably more. Search the Market. Because payday loans are designed for the short term, they generally charge a higher rate of interest.

Use Big Data to Create Value for Customers, Not Just Target Them

Harvard Business

Big data holds out big promises for marketing. Notably, it pledges to answer two of the most vexing questions that have stymied marketers since they started selling: 1) who buys what when and at what price? Answering these makes marketing more efficient by improving targeting and by identifying and eliminating the famed half of the marketing budget that is wasted. Measuring Marketing Insights. Marketing Customers Strategy Digital Article

When is Spinning the Message a Good Thing?

Marshall Goldsmith

Q: In our company we value integrity, yet leaders - especially in marketing - are taught to "spin" to make products and services sound good to clients. This dysfunctional spinning led to countless disasters for buyers - who lost their homes and ruined their credit ratings. When is "spinning" a message a good thing? When it is wrong? A: Every company that sells products or services "spins" these in a positive way to clients. This is not immoral, illegal, or unethical.

Creating a New Approach to Engineering and Innovation at Hitachi Metals - SPONSOR CONTENT FROM HITACHI METALS, LTD.

Harvard Business

The company is a member of the Hitachi Group, listed on the first section of the Tokyo Stock Exchange, and enjoys an A+ credit rating and stable outlook from Ratings & Investment Information Inc. But Inoue says the shift, which will involve finding fresh ways for researchers to work with organizations to bring new products to market, is crucial for the company’s future.

The Impact of the Blockchain Goes Beyond Financial Services

Harvard Business

Much of the hype around blockchains has focused on their potential to fundamentally change the financial services industry – by dropping the cost and complexity of financial transactions, making the world’s unbanked a viable new market, and improving transparency and regulation. New markets could enable buyers and sellers to contract more easily in an open market.

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As AI Meets the Reputation Economy, We’re All Being Silently Judged

Harvard Business

But the omnipresent rating game has one big catch: ranking up is incredibly hard, while ranking down is rapid and easy, like a free-fall. The reputation economy is based on the simplistic, but effective star ratings system. Anyone who’s ever rated their Uber driver or Airbnb host has actively participated. And many AI-enabled startups are competing in the HR assessment market, using AI to crawl potential candidates’ social media accounts to filter out bad fits.

Africa’s Unique Opportunity to Promote Inclusive Growth

Harvard Business Review

But with robust growth rates and economies unburdened by legacy structures of the last century, Africans can innovate beyond what others are doing. The AfDB has the strongest credit rating of any organization in Africa and in 2008, it surpassed the World Bank in lending to Africa , a signal of Africa’s growing agency in its own development. Economic development Emerging markets Africa Article

Does Standard & Poor's Deserve a Downgrade?

Harvard Business Review

nation's credit rating has the same tone. Ratings are great when there is misinformation or uncertain information, but that is not the case here. An "AA+" rating is defined by S&P as follows: "An obligation rated 'AA' differs from the highest-rated obligations only to a small degree. And all ratings agencies tell their constituents that their ratings are a guide, a compass, not a hard and fast rule.

Ratings Agencies Are the Darnedest Things

Harvard Business Review

They gave AAA ratings to financial instruments that were essentially fraudulent to begin with and effectively worthless at the end. The fault here, though, lies as much in ourselves as in our ratings agencies. And S&P's ratings downgrade of the U.S., I should disclose here that John Chambers, the chairman of S&P's sovereign ratings committee, is a social acquaintance. Lots of overseas regulators and private investors have come to rely on the ratings as well.

How Share-Price Fixation Killed Enron

Harvard Business Review

It appears that Enron''s final fatal mistake was to try to support its stock price instead of living up to key contractual obligations required to maintain its credit rating. What caused Enron''s bankruptcy was, quite simply, the loss of its investment-grade credit rating. So, what caused Enron to lose its investment grade rating? Were the rating agencies aware of Enron''s oft-maligned financing structures?

How Credit-Worthy Is America, Inc.?

Harvard Business Review

After all, businesses sit in markets, which means they do well or poorly only compared to others in the market, as well as the market in general. In financial terms, and especially with regards to credit, governments are no different. As the CEO of a credit business, I’m in a unique position to take a look at how the US actually stacks up. If the government were a business, how would its credit rating look?

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What Economists Know That Managers Don’t (and Vice Versa)

Harvard Business Review

Not for the highly-regarded work on competition between small numbers of firms with which his career began more than thirty years ago but for more recent work on how carefully structured regulation can improve performance relative to unbridled market forces. This is a reminder that serious students of market performance take market failures seriously. But the financial sector was clearly subject to a number of the market failures that were well known to most economists.

What Economists Know That Managers Don’t (and Vice Versa)

Harvard Business Review

Not for the highly-regarded work on competition between small numbers of firms with which his career began more than thirty years ago but for more recent work on how carefully structured regulation can improve performance relative to unbridled market forces. This is a reminder that serious students of market performance take market failures seriously. But the financial sector was clearly subject to a number of the market failures that were well known to most economists.

Who Fixes the Euro?

Harvard Business Review

It signaled that core members stood behind the euro and with a bit of luck and a following wind you could hope that the markets might not get too worked up about Portugal, Ireland, and Spain. And in a world before the euro, there was a huge, sophisticated currency market that would tell you when the point had been reached; the banks to which Germans entrusted their savings always had to provide for that currency risk. It was the same problem with credit analysis.

Four Steps to Fixing Your Bad Data

Harvard Business Review

As one might expect, officials are using the error and S&P's earlier failure to properly rate bundled mortgage products to argue that the downgrade is incorrect. From falsified mortgage applications and bundles of toxic mortgages, to incorrect credit ratings and balance sheets that couldn't be trusted, the financial crisis is as much about bad data as it is about unfettered greed. In marketing, bad data make it more difficult to know the potential client.

Private Equity Can Make Firms More Innovative

Harvard Business Review

If you ask someone who works in finance (as I had to) about PE and innovation, he or she will likely tell you that PE sponsors aren’t looking for the next big thing—they’re looking for companies that are dominant in a market, aren’t risky, and have a predictable and steady stream of cash to pay back debt. There’s a longstanding debate about whether private equity investors create value for the firms they buy.

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The Real Solution Is Growth

Harvard Business Review

Recent headlines have focused on the debt ceiling , the recent credit rating downgrade , unemployment , and the other thorny fiscal challenges facing the United States. But consider this: increasing the country's average growth rate by one percentage point over the next 20 years would not only result in much higher incomes and more jobs for all Americans but would also obviate the need for drastic spending cuts today to reign in the government deficit.

Incremental Fixes Won’t Save the U.S. Health Care System

Harvard Business

These were intended to drive change in the market. But the push to transform their businesses occurred at exactly the same time the government was cutting reimbursement rates, putting significant pressure on hospital financials. The challenge now is creating enough incentives and pressure to move the bulk of the market. That means more aggressively reducing fee-for-service reimbursement rates relative to value-based payments.

Why Rational People Can’t Succeed as Economic Forecasters

Harvard Business Review

I think there’s a big marketing side to this story, and the ones who were good marketers ultimately succeeded. They believe that they’ll just basically market to their alumni. We’re all used to economic forecasts. We’re also used to them being wrong. But there was a time when forecasts were new and exciting, and people were genuinely surprised when they didn’t pan out.

Why We Build Fiscal Cliffs

Harvard Business Review

The interest rate on 10-year Treasuries is a mere 1.58%, the lowest in more than 50 years. The rate on the inflation-linked 10-year is negative 0.8% The then-sainted Alan Greenspan had given them ample cover, by expressing concerns that surpluses might eventually kill the bond market. credit rating but no observable increase in interest rates. Why is there a fiscal cliff? Because Washington built it.