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A Guide to Marketing Your Business: 2020 Edition

Strategy Driven

It allows a brand to become visible to new potential customers, it keeps them in the consciousness of current customers, and it can bring instant awareness to new products or services. As for what the USP can be, this could be an affordable service or product with exceptional quality. Conduct market research. Select your tools.

USP 132
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How Can You Manage Your Small Business Finances More Effectively Using Loans?

Strategy Driven

Also like other types of loans, a business owner’s credit rating can be a deciding factor in whether a loan is approved or not, and it impacts the interest rate of any loan as well. Much like any other loans, they come with interest to pay, and there is also variable loan vs fixed to consider.

Finance 94
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How To Secure Business Financing After Declaring Bankruptcy

Strategy Driven

Although you are pitching the product, it’s vital that you demonstrate a clear understanding of the finances if you want to inspire confidence in investors. Find somebody that is equally as passionate about the product but, most importantly, somebody that is on the same page in terms of the future direction of the business.

Finance 66
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5 Viable Options for Financing Your Small Business

Strategy Driven

Financing a small business isn’t always easy, but there are plenty of solutions available, no matter how bad your credit rating is. Plenty of credit card companies have 0% introductory offers for new customers but bear in mind your personal credit rating will dictate which offers are available to you.

Finance 65
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Gain The Funding You Need To Grow Your Business

Strategy Driven

Your credit rating can also impact your ability to get a loan for a private company. As such, you might need to improve your credit before you take this action and move forward with this possibility. If you are going to get a loan for a company, then you’ll need to ensure that your books are in order.

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When is Spinning the Message a Good Thing?

Marshall Goldsmith

Q: In our company we value integrity, yet leaders - especially in marketing - are taught to "spin" to make products and services sound good to clients. A: Every company that sells products or services "spins" these in a positive way to clients. When is "spinning" a message a good thing? When it is wrong? It is just good business.

Prahalad 110
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Why Including Government Procurement In Your Sales & Marketing Strategy Will Catapult Your Business To The Next Level

Strategy Driven

Gross Domestic Product (GDP) — with manufacturing second at 12% of GDP. Most agencies have very high credit ratings, and companies can even get advanced payments from financial institutions on the future payments of government contracts (if necessary). There are many benefits of doing business with the government.