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A Guide to Marketing Your Business: 2020 Edition

Strategy Driven

If your credit rating is in bad shape, Now Loans shows you can still acquire funding this way despite the hurdle. A promotional tactic might become obsolete overnight, for instance. It can cost thousands on a monthly basis, or it might not even require any money at all. Analyze the results.

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Use Big Data to Create Value for Customers, Not Just Target Them

Harvard Business Review

But in the rush to uncover and target the next transaction, many industries are quickly coming up against a disquieting reality: Winning the next transaction eventually yields only short term tactical advantage, and it overlooks one big and inevitable outcome.