article thumbnail

Common Financial Mistakes Small Businesses Make and How to Avoid Them

Strategy Driven

Hence, it is highly advisable to develop a business plan that maps out your business finances, the business model and the nitty gritty involved in its implementation. Hence, an alternative solution is to discover cost-effective low-credit loans. You may never know when you will falter and fall.

Finance 104
article thumbnail

How CMOs and CROs Can Be Allies

Harvard Business Review

Both practices have long developed insights into their customers based on data and analytics. That has coincided with marketing’s increased influence on strategy, driven by the unprecedented level of insights into customer behavior and trends that are now possible through analytics. Use risk data as an avenue for innovation.