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Is Your Message Relevant?

N2Growth Blog

Great leaders understand the power, influence, and leverage created by relevant messaging. Perhaps more importantly, no relevance erodes influence (real or perceived). By Mike Myatt , Chief Strategy Officer, N2growth. When was the last time you bothered to read, watch, or listen to a message that wasn’t relevant to your needs?

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When to Restructure | N2Growth Blog

N2Growth Blog

Following are five representative tips that will help you recognize the need for a reengineering initiative: Unusual declines in revenue, margin, market-share, customer loyalty, or brand equity. Even if the above areas are not yet in decline, but you are witnessing unusually slow growth or zero growth you still have a problem.

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Leadership & Loyalty | N2Growth Blog

N2Growth Blog

However the healthier remedy is to find a trusted person of influence to intervene and help refine style, approach and methodology. link] Dale Whenever I see the word loyalty, I am cautious as to how the word will be defined or misrepresented. I hope this helps Frode. I Think Not. mikemyatt: RT @janemyatt Their sacrifice.

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Quantum Marketing

Eric Jacobson

Recently, Rajamannar answered these questions: Raja Rajamannar Why does marketing today face an existential crisis? And an average consumer is a member of 15 loyalty programs -- many in competing categories. The concept of customer loyalty needs to evolve. Every single time.

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Quantum Marketing

Eric Jacobson

Today, Rajamannar answered these questions: Raja Rajamannar Why does marketing today face an existential crisis? And an average consumer is a member of 15 loyalty programs -- many in competing categories. The concept of customer loyalty needs to evolve. Every single time.

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How to Design (and Analyze) a Business Experiment

Harvard Business Review

Make a list of all of the internal data related to the outcome you would like to influence and when you will need to do the measurements. Say you’re launching a new cosmetics product, and you want to know which type of packaging leads to the highest customer loyalty and satisfaction. Perform a data audit. The lesson?

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