Remove Crisis Remove Development Remove Marketing Remove Short-term
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How to Hold onto Your Customers in a Crisis

Leading Blog

S UBSCRIPTION-BASED businesses seem to be the most resilient during this time of crisis. To hang onto customers during a crisis, you need to build a forever transaction with the people you serve. They are letting short-term financial objectives become the North Star in an effort to keep the lights on.

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October 2020 Leadership Development Carnival

Lead Change Blog

Welcome to the October 2020 Leadership Development Carnival! We’re excited to share posts from leadership experts from around the globe on the topics of communication, development, engagement, motivation, productivity, team building, and more. Development. Julie Winkle Giulioni shared Development Plan or Development Planning?

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Preview Thursday: Clarity First

Lead Change Blog

Too often, crisis—a near-miss accident or a frightening diagnosis—is the catalyst that brings these revelations. Ambiguity is a condition we sink into because it is automatic and it provides short-term benefits that manifest in a number of ways. As John Lennon wrote in the song “Strawberry Fields Forever,”.

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Hot Seat: Jeff Immelt at GE

Leading Blog

Much of what needed to be done at GE were long-term propositions. Tech start-ups define success, especially in the first decade, on how well they acquire customers, build capability, and penetrate their emerging markets. When you have a strong team, you can weather any crisis. That should be a lesson for all of us.

Welch 268
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Building A Friendly Digital Marketing Plan For 2021

Strategy Driven

Forbes magazine wrote early on in the pandemic, and further identified that a key component in responding to the crisis lies in digital transformation. Many businesses have identified the opportunity and are working to strengthen digital marketing activities. The way in which we used to market traditionally is changing, in all areas.

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Three Proven Reasons You Should Invest in Leadership Development

The Center For Leadership Studies

Some organizations view training—especially leadership development—as expendable. Because they aren’t sure how to measure and quantify the impact of leadership development , executives often lack hard evidence of a positive ROI. Simply put: Organizations that invest in leadership development are more successful than those that don’t.

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John Chambers: Connecting the Dots

Leading Blog

When you compete against a market transition, you learn how to see around corners.” First, know where you are and define it in human terms. Don’t personalize every crisis. Determine first if the crisis was self-inflicted. “If If the problem is market inflicted, don’t dramatically change your strategy.”

Long-term 244